Rhetoric is the classical word for strategic language. Contrary to the common notion that it means deception, manipulation, and empty verbiage, rhetoric is the complicated art and practice of persuasion. In part, this means getting people to do or believe something. But in a much bigger sense, rhetoric is the function of language to organize the world, to interpret human experience, and to discover purpose. It is a habit of imagination and real action, whereby people rely on the momentum of words, indicating not only what exists in reality, but what might be possible.
“Rhetoric is the ability to see the available means of persuasion in any given situation” – Aristotle